My Story
I built my first websites at 17, teaching myself HTML and CSS. I didn't know it yet, but that was the start of everything that followed.
For seven years I co-ran a local services business while studying economics part-time. I handled the finances, and from 2018 I took on the digital side: a website and inbound strategy that made us visible and brought in leads, automations, and internal tools that helped us deliver faster. COVID closed it in 2020. It taught me how a business works end to end, and that the best software solves a real operational problem.
I finished my economics degree in February 2021, after eight years of studying part-time alongside running a business.
In 2021 I co-founded another company where we built an MVP platform to manage procedures in the electricity market, one of the most old-fashioned markets there is. This time I was involved in the whole product cycle: ideation, UX/UI, development and user feedback. Even though we closed important deals, we were not getting enough traction, so we decided to close after two and a half years: the market wasn't ready for digitalization, and established players pushed back against the change. I learned that market timing and stakeholder buy-in matter as much as the product itself. And the startup ecosystem became my home.
In 2023 I joined Entreprelearners (B2B SaaS platform where people can identify and develop their true skills) as Design Engineer, running the whole product cycle and owning front-end development. There, I learned to ship product as part of a team with a long B2B sales cycle. I also significantly improved my skills, thanks to the CEO, a true leader who always pushed me beyond my limits to help me grow.
Everything I know about product design and development I taught myself, and I love learning something new every day. I learn, build and document in English.
On my free time, I produce electronic music and climb mountains. Both, like product work, reward patience, iteration and a lot of failed attempts.